Consumers

Frequently Asked Questions - For Consumers

  • What Is the 2key platform?

    The 2key service enables anyone, yes, including You, to earn cash by sharing links online.

  • What's a 2key?
    • 2key is a unique personal link you can generate on the 2key platform and use when sharing product recommendations online.
    • A 2key looks just like any other shortened link, only it’s uniquely connected to you, and will allow us to track the people who follow your recommendations, so we can credit you with the referral rewards you deserve.
  • Why the name 2key?

    2key is a link that can unlock value for both the receiver and the giver. Since it unlocks value, it’s a key, and since any two sides transacting with it obtain value, it’s a 2-Way-Value-Unlocking-Key – or, in short, 2key!

  • What’s in it for Me?
    • Earn Cash: You get paid hard cash for every new successful referral you make. And it’s not small amounts: a typical campaign can pay on average double digit US$ for each successful referral. It can be even more (or less) depending on the product type.

     

    • Help people: By taking the time and effort, You can actually help people with your recommendations. Word-of-mouth is still a much more effective means for product and services discovery in many fields, and now we’ve built the system to reward you nicely for helping people find great products and services, and from a human instead of from ads-launching robots. The internet is currently swarmed with robots launching ads at human users, and mostly all Ads and promotional material You currently come across online are thrown at You half-arbitrarily by a robot of some sort or another. It’s time we all help bring back the human touch and sensitivity to advertising.

     

  • What's the catch?

    No catch – We’re here to make advertising a bit more democratic, and allow the general public of consumers, like You, a way to get Your Fair Share of the enormous advertising industry budget cake – more than 200 Billion US$ in North America alone in 2017.

    All of us as consumers currently pay threefold for the costs of advertising:

    Once, with higher product prices, since the sellers of products raise product prices to account for advertising costs.

    Twice, with mostly all this money (over 200 Billion US$ in N.America alone in 2017) flowing not to the people, but to a few conglomerate vendors using robots to target ads at us half-arbitrarily across the web.

    Thrice, since these robot advertising vendors are making their profit using all our private, personal information and recordings of our behaviors online which they use to build the robots to target us.

    Our personal information has been confiscated, and not only are the conglomerates of advertising not cutting us a piece of their profits made from our personal information, but we’re actually paying them through the products we buy in higher prices reflecting the advertising costs. So basically, we’ve given up both our personal information, and the profits made from our personal information, and all this bounty flows mostly to 2 giant online advertising companies.

    If You can help sellers of products spread the word about their products, which is the whole point of advertising, you should be able to earn Your Fair Share of the enormous advertising budget cake!

    In our view, all of us, as consumers, are the ones actually using products and services, so we’re the most equipped, and socially responsible, to recommend them to each-other. We should at least have the option to recommend products and earn our Fair Share of the enormous advertising and marketing budget cake.

    Moreover, we feel that the advertising industry has become too robotic, synthetic and disconnected from humanity, and that we’ll all be doing ourselves a favor by bringing back the human touch to the process of finding products and services online. So yes, We’re paying you to share.

  • How does 2key work?
    1. Advertisers add campaigns: We allow sellers of products and services to offer You cash rewards for every new potential customer You bring them. Each active campaign on our site relates to a specific product or service sold by a specific seller. Each campaign publicly quotes a reward that the seller is willing to pay You for every new potential customer you bring them.
    2. You select a product to recommend: You can choose to join any active campaign on our site, and get paid for successfully sharing recommendations for that product. As long as the campaign is active, you can make money by referring new people to take interest in that product.
    3. You generate Your unique 2key: You can use our system to generate a unique personal link, called a 2key-link, or 2key for short. Your personal 2key links to a page showcasing the product you’ve chosen to recommend.
    4. You share Your unique 2key: You can then use any means available (sms, email, social media etc..) to share recommendations about the product, just make sure to put your 2key in there.
    5. You get people interested: Your unique 2key link credits your account with cash for every new potential customer you bring. The product page your 2key connects to allows potential new customers to learn more about the product, and to leave their contact number or email and have the seller reach out to them, to try and interest them further in using or getting the product.
    6. You earn cash: For you to earn cash, people you refer must use your 2key to enter the product page and leave their contact details. Anyone who uses your 2key and then leaves their details is credited to you, and you earn the published cash reward for that successful referral.
  • How much money can I make per referral?

    Typically, each successful quality referral you make can earn you on average double digit US$.

    This can vary up and down depending on the type of product; the more expensive the product or service, the higher the cash reward for referring new potential customers. Then again, it will also be more challenging for You to make people interested in expensive products or services, so it will be cash well earned either way..

  • How do I actually use the 2key to make my recommendations?

    Basically, once You have Your 2key, You can use any social media or communication method where You can send text to others in Your social circles – facebook, messenger, whatsapp, email, sms, snapchat, skype, wechat, instagram etc.. Using any and all of these methods, You simply write a recommendation and insert the 2key in there, so that people can use it to access the product page, where they can get additional details and leave their contact info for the seller to contact them. You’re in essence, as an influencer, the first touch point with new prospective customers for the product You recommend.  So make the recommendation personal as much as You can, and relevant as much as You can, for the people You’re sending it to, or posting it to. This makes it more probable that people reading Your recommendation will follow it.

     

    Of course, as we always mention, it’s important You share honestly, sincerely, and transparently. The more You act with intentions to serve the people to which You’re recommending, the higher the chances You will gain reputation, and people will follow Your advice, hence You will become a strong influencer, and will be able to earn higher incomes from sharing online.

  • What’s in it for sellers of products?
    • In short?

    A lot! 2key offers advertisers a risk-free channel of advertising. Each advertiser can state how much money each new potential customer is worth to them, and you as a 2key user can earn that cash for each new potential customer you bring.

     

    In long?

    • A new channel for enlarging their client-base: Many small and medium businesses today experience the same thing – they spend large budgets on advertising with Google or Facebook, but still often word-of-mouth, from their customers, when it happens by itself, brings them the best results. We’re here to give them a new channel where they can invest less time and energy, and get much more out of their customers’ word-of-mouth, simply, by introducing 2key as a platform with which they can enable their customers to get rewarded financially for referring new customers.

     

    • More effective: humans recommending to humans will always be more effective than using cold robotic advertising which behind the scenes flattens products to cold lists of keywords and tries to use these to target potentially relevant people online. A human touch will ever be more effective in persuading behavior of other humans.   

     

    • Risk-free: Contrary to most current solutions, 2key is risk free for advertisers, since: (1) they pay only per business result (e.g. someone buying their product, or someone taking active interest in hearing more about their product), and (2) They pay only exactly what they want per business result.

    In today’s advertising platforms an advertiser is forced to define a budget and the robotic system commits to spend that entire budget, but does not guarantee the final price that will be paid for each actual business result obtained from all that advertising. With 2key, an advertiser simply quotes their offered reward on the site, and that’s what they’ll pay for every successful referral You bring them.

    • Organic growth: With 2key, sellers of products get to organically grow their customer-base. Instead of relying on robotic advertising to fish new potential customers from the crowd, they reward their customers for bringing in new customers. 
    • Make existing customers loyal and happy by giving back to  them: With 2key, sellers can boost customer loyalty and satisfaction by re-directing part of their huge advertising budgets back to their customers – so not only are they getting higher quality marketing directly from their customers’ word-of-mouth, they also get to use existing budgets to financially reward their customers and give back to them, which in turn will boost customer loyalty and satisfaction.

     

     

     

     

     

  • What’s in it for receivers of recommendations?

    Coupon/Discount: We encourage our sellers to make 2key a Win-Win-Win platform by also offering in each campaign some kind of reward for the new potential customers. This way, anyone following Your recommendation and using Your 2key to take interest in a product, will also get some kind of reward.

  • What’s in it for 2key?
    • Financially (2key helps 2key):  We keep a fixed and transparent 11% fee from every successful referral made through our system. This pays for our operational costs, things like servers, technology, salaries, research and development to make the 2key platform better. Additionally we hope this will make 2key some profit and keep our platform healthy financially.

    Bottom line, this means, for example, if a seller is willing to pay 100 US$ for a referral to some product, You will get 89$ of that amount for each successful referral you make, and we will get 11$. That’s the basic cut between You and Us in our partnership agreement.

     

    • Ideologically (2key helps everyone): We built 2key in order to promote our vision: We want to create a future where people are given financial rewards to share and recommend products online. We believe this new sharing economy is much more honest, since it gives back to the customers instead of to the giant robotic platforms of advertising.
  • Can you explain more about the 2key ideology and vision?

    All of us are currently paying dearly for the heavy budgets of advertising being directed mainly to the giant robotic advertising platforms:

    1. First – all these budgets are paid by the sellers of products to the robotic advertising platforms, which in turn is reflected in higher product prices charged to us as consumers. All of us consumers cover the costs of advertising by paying more for the products we buy.
    2. Second, all these robotic platforms have confiscated our personal data – all our behavioral data, psychological data, how we behave and act online, and have built immense computer models of us so that they can better use their robots to target us with ads.

    So we’re basically forced to pay for being artificially fed ourselves to ourselves, without even enjoying the incredible profits that arise as a result. Doesn’t sound fair, right? That’s exactly our incentive to build 2key – to introduce a new sharing economy, where everyone can get their fair share of the world’s advertising budget.

    Advertising has always been about getting the right people aware of new products and services that might serve them and meet their interests. And human to human advertising has always been in play. Whenever we open our mouth to speak our mind we’re advertising some idea or notion. Advertising in itself isn’t bad, but when it gets disconnected, artificial and arbitrary, it can quickly become harassing and a nuisance. Our goal is to enable a future where humans sharing and recommending products to each other is desired and rewarded, socially, morally and financially.

  • What is the 2key reputation score?

    Reputation is one of the most important factors in becoming a source of inspiration to others around you. We would like everyone who wishes to become an influencer in Your domains of interest, so that you can use 2key successfully and earn money for being an influential part of your community.

     

    For this reason, and since transparency and honesty are part of our core values, we publish a reputation score for both Advertisers and Influencers.

    This score helps maintain transparency on our platform:

     

    For Advertisers: the score goes up, for example, the more campaigns have been successfully run by an advertiser or the less complaints there are about the product or service. In General the score is affected relative to the levels of positive and negative feedback the advertiser receives from consumers and potential new customers.

     

    For Influencers: The score goes up, for example, the more people you bring in, the less negative feedback we get from receivers of your recommendations (e.g. Don’t Spam!), the more campaigns you actively participate in and contribute to, and the higher the quality of leads that you bring in. In general, the score adapts to the levels of positive and negative feedback You receive from advertisers and receivers of recommendations you interact with.

  • How can I raise my reputation score?

    Glad you asked! Here are some golden rules:

    1. Don’t Spam! Share selectively and sensitively, take the time and effort (that’s what you’re getting paid for) to think of people who might actually benefit from the products you’re recommending.
    2. Don’t abuse the system: Honesty, Sincerity and Transparency are core 2key values. We enforce our terms and conditions to make sure sellers are paying for actual potential customers, and that people getting recommendations from 2key users are not spammed by You. To that effect we continually monitor Your activity on the 2key platform and analyze the validity of the referrals You generate, to make sure You are actually finding potential new customers, and not just trying to abuse the 2key system to make money without holding your end of the bargain – which is – providing the sellers of products and services with potential new customers. We are developing multiple methodologies and abuse identification algorithms, but as a general rule of thumb, just be honest and sincere. As long as Your true intention is to help others find relevant products and services, You should see Your reputation score continuing to increase.
    3. Share products you’ve actually used or know something about and can attest to. Remember that good reputation will benefit you financially as well as socially in the long run. If you drop in reputation, people will stop responding to your shares.
    4. Listen to feedback: Our system employs open feedback: advertisers, influencers and receivers of recommendations can all give back feedback. We will inform you of feedback as it is obtained, and then it’s up to you to learn from it.
  • How many referrals can I make per campaign?

    In short: This can vary, and the general rule is – as long as You don’t abuse our platform, and as long as the campaign is active and offering rewards – You may bring and get paid for as many referrals as you can generate.

     

    In long:

    Honesty, Sincerity and Transparency are core 2key values. We enforce our terms and conditions to make sure sellers are paying for actual potential customers, and that people getting recommendations from 2key users are not spammed by You. To that effect we continually monitor Your activity on the 2key platform and analyze the validity of the referrals You generate, to make sure You are actually finding potential new customers, and not just trying to abuse the 2key system to make money without holding your end of the bargain – which is – providing the sellers of products and services with potential new customers. We are developing multiple methodologies and abuse identification algorithms, but as a general rule of thumb, just be honest and sincere. If your true intention is to help others find relevant products and services, you should be just fine making as many referrals as possible.

  • Is there a time limit on making recommendations in a campaign?

    As long as the campaign is active and offering rewards, you can get paid for making referrals of new potential customers.

     

    Please be aware that throughout the lifetime of a campaign, the reward offered by the seller may change. For example, a campaign might start off slow and the seller may be prompted by this to raise the offer, and vice versa.

     

    For any campaign You have signed on to, as long as you stay signed on You will get notified through your 2key dashboard and by email of any change to the campaign status, reward offer, budget limits or budget cap nearing etc..

  • How much money can I make in total?

    Ultimately, it really depends on you. We’re working hard to insert more and more products and offers into the system. Once our inventory gets big enough, you just might be able to make a living from it, if you’re willing to spend the required time building your reputation online, and have a large enough following for your recommendations.

     

    For now though, most users will be probably able to make a nice additional income from it.

     

     

  • I see that there are very few campaigns on the site

    Right now we’re at beta mode, meaning we’re gradually introducing the service. In the near future, most 2key users will be existing customers of product sellers who start working with us. These customers will be notified by the product sellers of the opportunity to recommend their product with 2key and earn money.

     

    Once our inventory gets big enough, you will have the option to simply search for products using 2key right from within the platform. But for now, as long as we’re gradually and carefully introducing new campaigns, we will notify relevant 2key users by mail of these reward offers as they become available.

  • How can I become a strong influencer with 2key?
    1. Take the time, invest the effort: Sharing effectively isn’t trivial, and that’s why we’re giving you a good financial incentive to take the time and effort to think about people who could actually benefit from the product you’re recommending. If you build reputation among your peers, you could make significant amounts of money from generating successful referrals with your personal links.
    2. Build your reputation! The more reputation you have in a certain domain, the more people will follow your recommendations in that domain.
  • I have a blog, can I use 2key?

    Sure! You can use 2key with any social media in which you can share text with other people. Just recommend a product on your blog and share the 2key for that product, and anyone following Your blog and using Your 2key to leave their contact info in the product page will earn You the referral rewards for that campaign.

  • I have a newsletter, can I use 2key?

     

    Sure! You can use 2key with any social media in which you can share text with other people. Just recommend a product on your blog and share the 2key for that product, and anyone following Your blog and using Your 2key to leave their contact info in the product page will earn You the referral rewards for that campaign.

     

     

  • Can 2key replace existing affiliation systems and plans?

    Of Course! instead of having to sign contracts, integrate code etc.. All you have to do is generate a 2key and use it to share your recommendations. The 2key itself is a contract with an advertiser willing to pay the quoted amount per referral. So the 2key in itself is all you require to play your part as an affiliate for any active campaign on our platform (and you can ask us to add products and services which aren’t yet in). The 2key campaigns are in essence pre-negotiated open contracts for affiliation, and you can just come and join a campaign, generate Your 2key, and use it in your blog or channel or any other media through which you engage your audience. Whoever uses Your 2keys to take interest in a product, will credit Your 2key account with the rewards.

  • I want to recommend a product but it not on 2key

    You can always inform us of a product you wish to recommend but isn’t available on 2key, and we’ll work on getting in touch with the product seller and adding these campaigns into the system.

    Regardless, we’re working hard to fill our inventory, and hope that in a few months time You’ll have most products represented on 2key, and referable for cash.

     

  • How do I cash out?

    Through Your 2key dashboard.

     

    Please note that in order to avoid certain over-taxation and bureaucracy, You can cash-out each time you amass a certain amount of money. This is to avoid a tax event for every small income you make when each single referral of yours is registered.

  • What about tax issues per my income from 2key?

    In general it’s Your responsibility to handle your tax audits and statements. Where possible, applicable or required by law, we will offer You to upload any required or relevant tax approvals which may limit the taxes we must deduct from your earning by law. Where possible we will not deduct anything, but under some countries’ tax laws we might be required to deduct certain income taxes from your earnings, and only be able to cash-out the remainder. Of-course, in such cases, you will be given from us any required authorizations and formal statements of such deductions made on Your behalf.

  • Who is behind 2key?

    You can read more about us in the… About Us section 🙂